Aldi introduces further round of price cuts
Aldi has introduced a further round of price cuts on a range of fresh produce and everyday essentials.
The move means that the supermarket has now invested more than £30 million in lowering prices in the first month of 2024. New reductions have been applied across around 100 lines and include items such as fruit and vegetables, fish, and household cleaning products.
Prices have been cut by up to 13%.
Julie Ashfield, managing director of buying at Aldi, said: “We’ve got 2024 off to an amazing start – investing more in price cuts than ever before to ensure our customers get the lowest prices possible.
“We’ve seen hundreds of thousands of customers shop with us for the first time in the past year, with significant savings to be had by simply switching to Aldi.”