Tesco unveils another round of price cuts
Tesco has embarked on another round of price cuts with reductions on more than 50 products.
Many of the cuts are aimed at parents with a quarter of reductions on nearly 60 products in larger stores being applied in the baby aisle.
Other items seeing some of the biggest price reductions include six packs of Tesco yoghurt drinks (down by 17%), Tesco Garlic Mayo (cut by 14%) and Tesco Kind and Pure Facial Cleansing Wipes (cut by 19%).
Tesco announced cuts on 500 lines in June and has continued to cut the prices of hundreds of products in recent weeks across categories such as milk, pasta, cooking oil and broccoli.
Ashwin Prasad, Tesco chief product officer, said: “We know that household budgets remain under pressure, and so I am pleased to announce price cuts across a further range of products, including key products that are popular with young families.
“This latest round of price cuts is just another sign of our commitment to pass on savings to our customers wherever we are able, and we will continue to work with our suppliers to bring down prices on the items that our customers put in their trolley or basket week-in, week-out.”
