IKEA announces further round of price cuts ahead of Easter
IKEA has announced a further round of price cuts on hundreds of its most popular items ahead of the Easter holidays.
The furniture and homewares giant is passing on £125 million in savings as cost pressures ease for the business.
Some 400 items are now reduced across its living room, bathroom, bedroom categories, and more.
The move is part of a continued roll-out by the retailer of new lower prices across hundreds of items which began in January with a long-term change to prices on 1,500 products.
Earlier this year, the retailer announced it had experienced improvements to purchasing goods costs in 2023, which meant it could increase affordability on thousands of items.
Michaela Quinlan, chief commercial officer at IKEA UK and Ireland, said: “At IKEA, our aim has always been to ensure our items are as affordable as possible for as many people as possible. The next wave of New Lower Prices represents the next phase in our commitment to restore more affordable pricing on our most in-demand ranges – passing on savings to help customers’ budgets stretch further.”
