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Morrisons announces new wave of price cuts

Morrisons is cutting the price of a further 490 products as it extends a previously announced commitment to have over 1,000 prices locked low for at… View Article

FOOD AND DRINK NEWS UK

Morrisons announces new wave of price cuts

Morrisons is cutting the price of a further 490 products as it extends a previously announced commitment to have over 1,000 prices locked low for at least eight weeks.

In addition, over 600 items have been locked at their already lower price, many of which have been held at that price since January.

The cuts are being applied to a range of everyday products including dairy items, fresh meat and fish, fruit and vegetables and freezer fillers, as well as baby essentials and pet food.

The move follows Morrisons’ announcement at the start of the year that it was reducing prices on 1,000 products and holding them for the next two months.

Rachel Eyre, chief customer & marketing officer at Morrisons, said:  “In January we cut the price of 1,000 products and committed to keeping them at that price for at least eight weeks.  We’re now going again with a second wave of activity to keep prices locked low well into the spring.   Today’s news is further evidence of our commitment to drive down prices and help make a positive difference to our customers’ pockets.”

The supermarket has invested £148 million in recent months in price reductions.

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