Knoops boosted by strong Christmas sales growth
The Knoops chocolate drinks retailer grew its UK store like-for-like sales by 12% over its six-week Christmas trading period.
The company said the news means that its UK revenues for the year to 31 March remain on track to exceed £20 million as it looks ahead to a further expansion of its store estate.
Subscribe to TRBDuring 2025, Knoops strengthened its leadership team with the appointment of former Game Group chief executive, Martin Long, as chief financial officer. It also invested in its supply chain with a new production and warehousing facility which is now operational.
Founded in 2013 by Jens Knoop in Rye, Sussex, Knoops also operates stores across the Middle East. The company’s expansion strategy includes establishing 150 company-owned stores in the UK and 160 stores in the US by 2032, alongside 200 franchised locations in key international markets. Knoops is targeting revenues in excess of $500 million by 2032.
The company will open its first US store in April in Utah.
William Gordon-Harris, chief executive of Knoops, said: “Knoops is maturing into a multi-channel business led by the store network. The benefits of stores to the adoption of the category and brand – and the embracing of the consumer ritual for ‘Knoops At Home’ using our flakes via the wholesale market – is now proven.
“With a senior management team experienced in opening and operating thousands of international stores, we now have a detailed strategic growth plan. The task to 2032 is crystal clear.
“There will be thousands of Knoops stores across the globe in time – this is now obvious – but we remain focused on our disciplined medium term plan to help us get there.”
Long added: “Since joining in 2025, we have been focused on disciplined growth, underpinned by a rigorous assessment of margin performance, operating mechanics, and capital requirements.
We are clear on the capital and management capabilities required to scale the brand to over $500 million in revenue by 2032, while delivering strong EBITDA.”
