Celsius extends global brand platform to Europe
The Celsius functional energy drink brand has extended its global brand platform to Europe.
The Live.Fit.Go. platform aims to illustrate how the zero-sugar, vitamin-enriched energy drink supports people in “meeting the demands of their active lifestyle”.
Subscribe to TRBLive.Fit.Go. began its global roll-out in the US, Canada and Australia last year. It is Celsius’s biggest marketing initiative to date and is supported by an international ambassador roster of professional athletes and fitness influencers.
Julien Scheubel, head of brand – Europe at Celsius, said: “Live.Fit.Go. is mindset that is ready for every opportunity and embraces the work behind the result—the early starts, the extra laps, and the commitment to continuous improvement in all that we do.
“Celsius fits into these moments that matter. In bringing Live.Fit.Go. to active lifestyles across Europe, we’re is proud to partner with athletes and creators who lead with discipline and inspire communities to move with purpose.”
Celsius has recently entered a multi-year partnership with the Aston Martin Aramco Formula One Team as it looks to benefit from engaging with the team’s global fanbase.
