Cake Box serves up 43% revenue rise to £61.2 million
Cake Box Group, the retailer of fresh cream celebration cakes, is expecting to post a 43% increase in annual group revenue to £61.2 million.
Excluding contributions from the Ambala Foods business it acquired in March 2025, the group is expecting revenue to have grown by 12% to £46.7 million. It is also anticipating that pre-tax profit will be in line with expectations.
Subscribe to TRBIn its trading update for the 52 weeks to 29 March, Cake Box said it entered the second half of the financial year with strong trading momentum, which was maintained until the year end with second half revenue and profit ahead of first half levels.
The performance was attributed to a disciplined delivery of its growth strategy, higher-than-expected new store openings, continued growth in omnichannel, and positive like-for-like sales at Cake Box.
During the year, the group also benefited from second half sales growth from third-party delivery platforms Uber Eats, Deliveroo and Just Eat. In addition, ongoing investment in its digital capability and in-store service boosted customer satisfaction, loyalty and brand awareness.
Cake Box Group opened 37 new stores in the period including 25 for Cake Box and 12 for Ambala. This meant it ended the year with a total of 310 sites.
Sukh Chamdal, co-founder and chief executive of Cakebox Group, said: “We delivered a strong second-half performance, with full-year growth driven by new store openings, positive like-for-like sales, growing sales via third-party platforms and the maiden full-year contribution from Ambala.”
Looking ahead, Cake Box said it is monitoring the wider macroeconomic environment and consumer sentiment closely, noting that the impact of the conflict in the Middle East remains difficult to predict.
Chamdal said: “We are confident in the resilience of our business model, underpinned by a growing estate, continued investment in technology and a strong pipeline of franchise opportunities.
“At the same time, the impact of recent geopolitical developments is difficult to predict and we remain mindful of the inflationary risks and challenging consumer backdrop.”
