Aldi named Britian’s most popular supermarket
Aldi is officially the nation’s favourite supermarket, according to YouGov’s latest polling data.
Shoppers rated the UK’s lowest-priced supermarket ahead of M&S, Tesco and Sainsbury’s in the study.
It comes at the same time as the supermarket attracted an additional 1.6m shoppers* as consumers look to save money amid rising energy, mortgage and tax bills.
Richard Thornton, Communications Director at Aldi, said: “With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank.
“Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices. We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”
* Kantar market share data, 12 weeks to March 20, 2022
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