Aldi rated as UK’s most popular supermarket in YouGov poll
Aldi has been rated as the UK’s favourite supermarket, according to the latest polling data from YouGov.
The retailer was ranked ahead of M&S, Tesco and Sainsbury’s in the study.
Richard Thornton, communications director at Aldi, said: “British shoppers know that Aldi is the only supermarket to offer an unbeatable combination of high-quality products at low prices. This is something that’s becoming increasingly important for households faced with rising fuel and energy costs.”
Aldi is currently in the middle of a major recruitment campaign in which it will create 1,500 seasonal Christmas jobs across the country as it opens an average of one new store per week.
Thornton added: “We’re currently gearing up for our biggest and best ever Christmas and look forward to helping our customers enjoy the seasonal celebrations they deserve this year, at prices they can afford.”
