M&S Food is cutting prices on some of its most popular staples to support its family customers
M&S is investing in the price of over 200 products as part of its promise to deliver trusted value to its 30 million customers.
The investment will see the retailer cut the price of over 70 family staples and extend its price lock on 150 customer favourites, while upholding its market leading quality and welfare standards.
At the same time M&S Food is extending its price lock on 150 products which will be in place through to autumn, and features a number of essentials customers can rely on at M&S for great value right through the summer.
The investment sits alongside the retailer’s Remarksable Value range of everyday staples, first launched in 2019, which are continuously benchmarked against key competitors to guarantee the best value for customers. The range continues to grow in appeal among customers, with Remarksable sales up 40%, and in over 20% of customer baskets in the past year.
Alex Freudmann, Managing Director at M&S Food: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.
We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
In February this year, M&S topped consumer group Which?’s annual supermarket satisfaction survey, achieving the highest overall customer score of 77% and receiving five star ratings for store appearance, customer service and quality of own label and fresh products.
Families prioritise healthy eating
While M&S’ latest Family Matters Index shows the focus on value for families has increased since the beginning of the year, healthy eating is also a growing priority with 30% of families looking to eat more healthily in the coming months.
As part of its investment M&S has dropped or locked the price on over 50 Eat Well products which meet key nutritional values and are given a health seal of approval to help customers feel confident in choosing a balanced diet.
On top of M&S Food’s price investment, the retailer continues to run a number of other value initiatives. For example Sparks helps over 16 million signed up customers make the most of M&S with personalised offers and ‘Ways to Save” emails, while every week one customer in every store receives their shopping for free.
*M&S Family Matters Index, June 2023
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