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Wrangler launches new collection with Barbie

Denim brand Wrangler has collaborated with Mattel on a new Wrangler x Barbie collection. Aiming to capture the playful style of Barbie and quintessential western design… View Article

FASHION RETAIL NEWS UK

Wrangler launches new collection with Barbie

Denim brand Wrangler has collaborated with Mattel on a new Wrangler x Barbie collection.

Aiming to capture the playful style of Barbie and quintessential western design elements from Wrangler, the collection features an assortment of mix-and-match pieces for women and girls, including bootcut jeans and a first Wrancher Dress Jean for women in a vibrant Barbie pink.

Jenni Broyles, senior vice president at Wrangler, said: “Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations.

“Barbie has become a permanent and cultural symbol of empowerment, and with this collection, we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time.”

The range also includes an assortment of casual and statement pieces spanning shirts, dresses, t-shirts and jackets.

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