Primark to launch Barbie The Movie range
Primark will be launching a new Barbie The Movie range early next month in a first collaboration with Mattel.
With pink the running theme throughout, the collection has been designed to showcase the Barbie Land logo and features pieces spanning womenswear, accessories, nightwear, home and beauty. Customers will also be shop the Venice Beach Barbie swimwear and Ken shorts outfits from the film’s viral Venice Beach scene.
The collection will be launched to coincide with the Warner Bros. Pictures’ film hitting theatres everywhere and will be priced from £3 to £20.
Sarah Jackson, director of licensing at Primark said: “We are delighted to partner with Mattel on the release of our Barbie The Movie collection. Barbiecore is spreading worldwide, and we are thrilled to offer our customers licensed fashion and accessories across womenswear, menswear, kidswear and lifestyle, including the iconic Venice Beach athletic wear which became an internet sensation so everyone can unleash their inner Barbie and Ken this summer.
“This collection marks our first collaboration with Mattel, who we have worked strategically with on the design and creation of the fantastic range, tied to the upcoming Warner Bros. movie. Barbie is sure to be the style moment of the summer and we have no doubt our collection will be a success.”