Primark launches first integrated UK campaign
September 2, 2025 8:48 amPrimark has unveiled its first fully integrated UK brand campaign with its debut UK TV ad for denim. In Denim We Can aims to showcase the... View Article
Tag Archive: denim
Latest News: denim
Wrangler launches new collection with Barbie
September 29, 2023 8:55 amDenim brand Wrangler has collaborated with Mattel on a new Wrangler x Barbie collection. Aiming to capture the playful style of Barbie and quintessential western design... View Article
M&S unveils denim collection as part of Jeans Redesign Project
February 28, 2022 8:04 amM&S has unveiled its first capsule denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign Project. The retailer joined the project in 2021 and... View Article
H&M’s recycled denim collection is its most recycled range to date
September 6, 2021 6:00 amH&M’s autumn recycled denim collection is its most recycled collection to date as it continues its drive to make the fabric more sustainable. The ten-piece collection... View Article
Abercrombie & Fitch launches new campaign featuring customers as models
August 16, 2021 7:55 amAbercrombie & Fitch has launched a new campaign that uses the fashion brand’s customers and fans as models. It also features several social media personalities and influencers.... View Article
M&S sets new sustainability standards for denim
February 15, 2021 7:47 amM&S has begun switching all denim to more sustainable indigo dyes as part of new sustainability standards for the category. The first M&S range to meet... View Article
