Urban Outfitters launches BDG pop-up with denim swap shop
Urban Outfitters has opened a new pop-up store in London’s Chelsea.
Called BDG Jeans by Urban Outfitters, the shop on King’s Road is the retailer’s first-ever standalone denim retail space.
Spanning 275 square feet, the store showcases Urban Outfitters’ full denim range and key items from the BDG autumn/winter 2023 collection.
To celebrate the launch, Urban Outfitters is offering customers the opportunity to swap any pair of old jeans for a new pair of BDG Logan or Jaya jeans for free. Depending on their condition, the old denim pieces will be either resold in Urban Outfitters’ vintage department with some being repaired, or recycled into denim homeware pieces.
Malika Zagzoule, fashion director at Urban Outfitters, said “Denim is coming through as a key item for autumn winter 2023. We saw a rise in desirability through spring summer with iconic 90s styles and brands worn by gen z which has led to being the driving force behind this trend. Our designers have worked to spotlight our unique take on the key trends for AW23 to ensure we stand out from other retailers. Our jeans and denim are rich with design and we want to spotlight our offering with the BDG Jeans pop-up.”
