Topshop teams up with Premier to find new face for denim campaign
Topshop is collaborating with Premier Model Management on a nationwide search for an aspiring model to star in its upcoming denim campaign.
The fashion retailer has teamed up with the model agency for a competition to find “undiscovered talent with authentic style and standout presence.” The winner will appear in the official Topshop denim campaign alongside a leading British model. Applications close on 21 July, and no previous modelling experience is required.
Moses Rashid, Topshop global marketing director said: “Topshop has long been a platform for new talent—spotlighting emerging voices and propelling them onto the global stage.
Subscribe to TRB“Partnering with Premier, we’re excited to open this search and give a new creative the opportunity to shoot alongside an established model in our September campaign.”
The winner will take part in a professional fashion shoot alongside an expert creative team and will also be offered a one-year contract with Premier Model Management. This will include the provision of professional representation and industry guidance to help them take the first steps in building their modelling career.
Carole White, founder of Premier Model Management said: “For a long time, our scouts would scout talent in the infamous Topshop Oxford Street store. To now be collaborating with Topshop to find and develop a new face is a real full-circle moment.
