Mango launches sustainable denim capsule with Indira Scott
European Fashion group Mango is taking a new step in its sustainability efforts with the launch of its first denim capsule that incorporates circular design criteria.
Model and eco-activist Indira Scott will front the campaign.
“I ask a fashion brand these days to be honest with their customers. Because I know it can be hard to fully change something from the ways that you’ve been doing it, because you’re accustomed to it, but nobody in any case in life ever grows being stagnant or not changing. I think there is something beautiful in changing and growing,” said Scott.
“For everyone denim should be so important because it is one of the easiest pieces we can recycle. As well as passing it down, you can always upcycle it, too,” she said of the durable fabric.
The move comes following the fashion group launching a new Sustainability Strategy in December 2022 with new targets and stricter measuring systems.
The initiative incorporates new performance indicators in line with stricter market standards. It spans three key pillars: Committed to Product, Committed to Planet and Committed to People.
The new collection includes various Mango Woman garments in denim, some with dirty washes, such as trousers, skirts, jumpsuits, gilets and cropped jackets, in indigo and black, in on-trend silhouettes influenced by the 2000s. Low rise, cargo details, rips and wide fits predominate the capsule.
Mango reduced the environmental impact caused by the production of the collection and took into considering the use of chemicals and water.
To achieve greater circularity, the new garments in the collection have been designed with a single type of fibre (100% cotton), at least 20% of which is recycled, while accessories such as rivets and jacron labels have been eliminated.
The garments were designed using 3D digital design technology in order to reduce the number of samples produced. Inside the garments there is a diagram explaining circular design to its customers, thus reducing the production of paper labels.
By 2030 Mango aims to have most of its products and textiles from recycled or sustainable sources.
Mango will maintain its goal to be climate neutral by 2050. It will also set goals to reduce water and plastic consumption, as well as protect biodiversity and update its animal welfare policy.