Matalan takes a new fashion direction with latest autumn/winter range
Matalan has taken its fashion ranges in a new direction as it looks to change customers’ perception of the brand.
Its new autumn/winter collection marks a significant shift, putting a more fashion-forward take on the classic wardrobe at the forefront, with a focus on design, quality and elevated everyday style, while still offering value.
Subscribe to TRBMatalan said the garments feature sharper silhouettes, elevated fabrics and plenty of “fashion-editor approved” details. Products include structured tailoring, leather jackets, delicate lace, heritage-inspired checks and plaids, oversized cosy knitwear and loafers.
Hero pieces include the Grey Pinstripe Suit, featuring pleat-detail trousers and an oversized fit, the Check Tie-Neck Blouse, the Barn Jacket, available in a classic denim wash and brown suedette, and the Check Button Jacket with scarf detailing.
Sarah Welsh, chief product, brand and commercial officer at Matalan, said: “This season is about changing the perception of what Matalan can be.
“We’ve taken a much more directional approach to design, playing with stronger silhouettes, richer textures and the trends we know our customers are excited about, while keeping everything wearable and effortless. The result is a Matalan that feels fresh and contemporary, but still delivers the quality and value our customers know us for.
“But the change goes well beyond the clothes – we’re investing in our stores, visual merchandising and digital experience too, so that the whole Matalan experience feels as fresh, considered and fashion-forward as the collection itself.”
