Matalan reports strong early results from new shopping app
Matalan has reported a strong early performance from its new app as it looks to accelerate digital growth and create a more connected shopping experience across online and in-store channels.
The fashion and homeware retailer’s first fully native app has recorded 1.76 million downloads since launching in August, with monthly active users growing by 10% month on month.
Subscribe to TRBApp orders increased by 20% and 28% year-on-year in August and September respectively, while conversion reached 4.4%, exceeding the 3.4% target. Average order value is also 14% higher than on Matalan’s website.
Matalan said the app has been designed to connect digital and physical shopping experiences. An in-store barcode scanning feature allows customers to check product details, availability and reviews on their phones, helping them move more easily between shopping in store and online.
Dre Nicolaides, digital director at Matalan, said: “What’s particularly encouraging about the response to our new app is that customers aren’t just downloading it – they’re using it to shop, and we’re seeing that translate into stronger orders and conversion. It’s a really positive start and reflects the investment we’ve made in improving the digital experience.
“We’ve focused on making it easier and more enjoyable to shop Matalan, whether customers are shopping online or checking product information in store. The investment we’ve made in the technology also means we can keep introducing new features and responding more quickly to what customers want.
“We see significant potential to grow digital at Matalan, and the app will play an important part in that. These early results are encouraging, but we’ve got much more planned.”
