Matalan adds 10 new third party brands as it strengthens online proposition
Fashion and homeware retailer Matalan has added ten new third-party fashion brands to its online offering.
These include Quiz, Pink Vanilla, Blue Vanilla, Roman, Yumi, Mela London, Where’s that From, Izabel, Brand Threads and Toe Zone.
Matalan said it had carefully selected the brands to complement its existing roster, which includes the likes of Little Mistress, In The Style, Craghoppers, Regatta and Jack & Jones.
Ben Smith, Matalan’s chief trading officer, said: “We’re so excited to be adding more fantastic brands to our portfolio, brands we know our customers will love to shop. We’re committed to offering our customers a dynamic online experience, and by giving them more choice across our product ranges we know they’ll continue to trust Matalan as their one stop shop as well as remaining a leading online retail destination for families across the UK.”
The retailer will soon be adding more choice to its nursery and baby, outdoor, and gifting ranges, as well as strengthening its offering in the bedding and home furnishing categories.
Matalan began launching third-party brands in September last year.
Smith added: “We have been working hard to understand what the customer wants, and in Spring 2024 will be offering more choice in to key areas such as holiday shop, occasion wear and outerwear – watch this space.”