H&M and Asos suspend sales in Russia

H&M Group has announced that it has paused all sales in Russia following the country’s invasion of Ukraine.

In a statement issued yesterday, the fashion and homewares retailer said: “H&M is deeply concerned about the tragic developments in Ukraine and stand with all the people who are suffering. H&M Group has decided to temporarily pause all sales in Russia. The stores in Ukraine have already been temporarily closed due to the safety of customers and colleagues. The situation is continuously monitored and evaluated. representatives of the company are in dialogue with all relevant stakeholders.”

In further news, Asos has also suspended sales in Russia where it sold via its website but was not operating a business on the ground.

The retailer said: “Asos’ priority is the safety of its colleagues and partners in Ukraine and Russia. Immediately following the invasion, Asos suspended sales in Ukraine as it became impossible to serve customers there. Against the backdrop of the continuing war, Asos has decided that it is neither practical nor right to continue to trade in Russia, and has, therefore, today suspended our sales there. Our thoughts are with the people of Ukraine and all those affected in the region.”

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