ASOS appoints Manoja Josyula as director of propositions
ASOS has appointed Manoja Josyula as director of propositions on a permanent basis, after she joined the company in March in an interim capacity.
She previously served as a general manager at Trainline, where she was responsible for overall strategy and commercial performance. Prior to that, she worked at Storio Group as commercial director, leading Photobox and Albelli’s UK, IE, AU and NZ markets.
Subscribe to TRBIn her new role at ASOS, Josyula has succeeded Macy Hong, head of loyalty and customer engagement, who departed the business in February. She will report to Ben Blake, executive vice president of customer and commercial.
Blake told Drapers: “Since joining ASOS, Manoja has already made a significant impact across some of our most important customer propositions. She brings a brilliant combination of strategic thinking, commercial expertise and customer obsession, and has quickly become a trusted leader across the business.
“Premier, loyalty and returns playa critical role in how customers experience ASOS. Manoja has a clear vision for how we continue to evolve these propositions, and I’m delighted that she has chosen to continue that journey with us on a permanent basis.”
Josyula said: “Over the past few months I’ve had the opportunity to work with incredibly talented teams across ASOS and see first hand the passion, creativity and and ambition that exists across the business. I’m excited to continue building propositions that make shopping with ASOS even more rewarding, seamless and personal.
“There is a huge opportunity to strengthen how we engage and retain customers through Premier, loyalty and returns, and I’m looking forward to helping shape the next chapter of that journey.”
ASOS is currently plotting the opening of a first permanent store as it looks to extend its reach beyond online. The retailer is understood to be looking for sites spanning 4,000 to 8,000 square feet in high footfall locations in London, including Oxford Street, Regent Street, Covent Garden’s Long Acre and Chelsea’s King’s Road.
