Footasylum secures future of Trapstar

Footasylum has saved Trapstar out of administration through a “strategic partnership” with the British streetwear brand.

The transaction comprised a sale of Trapstar’s business and assets which was overseen by administrators from Interpath, who were appointed to Trapstar Collective on 29 May.

Trapstar was founded in West London in 2006 by Mikey Aryee, Lee Langaigne and Will Thomas. With its products sold mainly through high-end retailers and its online store, the brand has received a number of A-list celebrity endorsements.

Under the new partnership, Aryee, Langaigne and Thomas will continue to lead Trapstar’s design and creative direction, while Footasylum will provide the infrastructure and reach to bring the brand to more of its community, including through a roll-out across selected Footasylum stores and online.

Hannah Mercer, chief executive of Footasylum, said: “Trapstar is one of the most iconic names to have come out of British streetwear.

“For more than two decades it has shaped culture, built a distinctive identity and earned a loyal following that extends far beyond the UK. It sits at the heart of fashion, music and culture, and its relevance to the consumers we serve made it a natural fit for Footasylum.

“Through labels such as Monterrain and Zavetti Canada, we have demonstrated our ability to build and scale brands that resonate with our audience, and we are confident that we can bring that same expertise, platform and investment to support Trapstar’s next phase of growth.

“Mikey, Lee and Will have built something genuinely extraordinary and we are proud to be the partners who help them take it to the next level.”

The news follows the announcement of Footasylum’s expansion across the DACH and Gulf regions, its rollout of new and upsized stores, and expanded funding from HSBC.

Ravi Patel from Interpath said: “We are delighted to have secured this transaction with Footasylum, which will provide a strong and stable platform for continued growth while preserving Trapstar’s unique heritage and creative identity.”