Myprotein teams up with Footasylum on high street activewear launch
The Myprotein sports nutrition brand has brought its activewear category to the high street through a new partnership with Footasylum.
The MP activewear range is now stocked in seven Footasylum stores at Manchester Arndale, Cardiff, White Rose Leeds, Meadowhall, Oxford Street, Metrocentre and Silverburn. Items include hoodies, jackets, leggings, shorts and sports bras in various colourways.
Subscribe to TRBThe move has introduced the range to Footasylum’s core audience of 16 to 24-year-olds while marking the brand’s first presence in a high footfall, multi-brand retail environment.
Myprotein said 15% of THG Nutrition’s customers purchased activewear between January and March with average order values for orders that included activewear around 31% higher.
Last month, Myprotein announced a new apparel partnership with Champion which saw the two brands launch an 11 piece limited edition training collection this month.
Neil Mistry, chief executive of THG Nutrition, said: “Activewear has become a key pillar of the Myprotein brand, with strong momentum across our customer base. Expanding into the high street is a natural evolution of this growth.
“Footasylum is an ideal partner, with a deep connection to a younger, style-led audience and a strong presence across social channels. This launch allows us to bring a curated edit of the range into store and continue building the category at scale.”
