Footasylum signs deal to grow distribution in DACH region
Footasylum is boosting its presence in Europe through a new strategic partnership.
The footwear and sportswear retailer has signed a three-year deal with Cologne-based Mad Agency as it looks to drive distribution across the DACH region (Germany, Austria and Switzerland).
With a portfolio of over 12 brands and a network of more than 250 retail partners throughout the region, Mad Agency specialises in young fashion and streetwear.
Under the new agreement, the company will represent Footasylum’s full brand stable as its exclusive sales agency for Germany and Austria.
Dan Moneypeny, VP international at Footasylum, said: “We are delighted to be partnering with Marc Jentzen and his talented team at The Mad Agency, whose regional expertise will enable us to build multi-brand and multichannel distribution through Germany and Austria.
“Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners. We’re excited to support them in delivering on our brand strategy for the region.”
