Bullring secures largest Tessuti store in West Midlands
Designer fashion retailer Tessuti is to open a new store early next year at Birmingham’s Bullring.
Selling high-end clothing, footwear and accessories across menswear, womenswear and childrenswear, its designer brands will include the likes of Polo Ralph Lauren, Emporio Armani, Billionaire Boys Club, Mallet, Moose Knuckles and Versace Jeans Couture.
At 14,000 square feet, the new West Midlands flagship will be Tessuti’s largest store in the region. It will be situated on the shopping destination’s upper level alongside premium brands such as Kate Spade, Breitling and Michael Kors.
Chris Rowan, director of brand and customer connection at Tessuti, said: “Tessuti is growing so quickly – we want to be part of the best destinations throughout the UK as we expand. Birmingham is a key location for obvious reasons, and Bullring is second to none in this city and more widely within the West Midlands. Our premium offer is only becoming more popular, so being part of the high-end hub at Bullring gives us the confidence that we’ll find a great customer base here.”
Bullring was an official provider to the Birmingham 2022 Commonwealth Games this summer through its offer of exclusive access to a suite of new EV charging points for the games’ electric vehicle fleet. It was also chosen as the location for the games’ official merchandise store.
Toby Tait, director asset management at Hammerson, said: “We are delighted to welcome Tessuti to Bullring for a flagship standalone store. Tessuti aligns perfectly with our vision to continue introducing flagship showcase brands. The premium offer at Bullring continues to grow in direct response to customer demand and the introduction of Tessuti continues to elevate the customer proposition on the upper level.”
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