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Kenji opens debut West Midlands store

Kenji, the East-Asian inspired homeware and stationery brand, has opened its first location in the West Midlands at Birmingham’s Bullring. Situated on the shopping destination’s middle… View Article

GENERAL MERCHANDISE

Kenji opens debut West Midlands store

Kenji, the East-Asian inspired homeware and stationery brand, has opened its first location in the West Midlands at Birmingham’s Bullring.

Situated on the shopping destination’s middle level, the 3,250 square foot store offers Kenji’s full range of homeware, collectable plushies and kawaii stationery ranges, alongside a selection of East-Asian snacks and confectionery.

Stacey Lynch, head of operations at Kenji, said: “Experiencing significant growth in the last 24 months, our Bullring location is Kenji’s fifth concept store in the last two years. This particular opening is a huge moment in time for the brand and positioned in the heart of the UK’s second city, the Bullring was the obvious choice for our regional West Midlands flagship.”

Kenji has also unveiled its KENJILand app to coincide with the launch of the store. The immersive virtual experience enables users to interact with a digital community and experience an array of virtual worlds.

Toby Tait, director asset management at Hammerson, said: “The fact that KENJI has decided to open its West Midlands flagship at Bullring is testament to the strength and popularity of the destination, and the work we’ve done to make the Bullring Estate as attractive and engaging for consumers as possible. We are happy to see KENJI open ahead of the festive period and are sure the brand will trade exceptionally well during this time.”

The opening follows the news that JD Sports is to more than double its presence in Bullring & Grand Central by opening a new 27,500 square foot store on the lower level in early 2023.

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