Poundland extends pilot of Local stores with new outlets in Clapham and West Midlands
Poundland is to extend the pilot of its Poundland Local stores format as it looks to expand into new neighbourhoods.
The retailer will be opening a new Local shop in London’s Clapham in July and a further store in Sutton Coldfield in the West Midlands during the summer.
The Clapham Junction outlet will be the first Poundland store at a high traffic transport hub and will be designed to enable customers to check-out quickly.
Smaller than a typical Poundland, the stores will offer items from Poundland’s core range. Customers will also be able to buy many items they would expect to find in a convenience store including fresh fruit and vegetables, chilled and frozen food, bread and morning goods, hot pies and pastries, nappies and formula milk, beers, wines and spirits.
Poundland Local stores typically employ around 12 staff members.
Poundland transformation and retail director Austin Cooke said: “Each of the new stores will have a range of items tailored to suit the needs of customers in each neighbourhood, whether they live or work locally.
“In the current economic climate, people are carefully watching how much they spend, and we want them to know that convenience shopping does not have to mean they compromise on value for money.”
Poundland first unveiled the format in May 2021 with four convenience stores launched in Yorkshire and Nottinghamshire. Under the pilot scheme, Poundland is actively looking for other suitable locations particularly inside the M25.