Subscription box growth driven by consumers in London, West Midlands and Northern Ireland
Royal Mail has found that consumers in London, West Midlands and Northern Ireland are most likely to be signed up to subscription services.
According to the company’s new UK Subscription Box Market report, almost half of Londoners are committed to at least one subscription box, followed by 37% and 36% of shoppers in the West Midlands and Northern Ireland respectively.
However, looking at the highest average number of subscription boxes per person, subscription box shoppers in the North East top the list at 5.2 while Londoners come a close second at five subscriptions per person.
The research also found that the popularity of subscription boxes remains strong with high levels of loyalty. Only 24% of subscription box shoppers questioned said they intended to cancel their subscriptions any time soon.
The report predicts that the UK subscription box market is set to be worth £1.8 billion by 2025.
Nick Landon, chief commercial officer at Royal Mail, said: “Subscription boxes have become a big part of many people’s lives over the last year and we expect this trend to continue. At Royal Mail, we are well placed to support businesses as they introduce or scale up their subscription box models.”
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