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GHM! to open first UK store at Hinckley's The Crescent

Wednesday March 9th 2016

The Crescent Hinckley will see the new retail brand GHM! open its first UK store at the shopping centre this spring.

GHM!, which stands for Guess How Much!, is a new concept from Pepkor UK, the company behind PEP&CO which opened 50 new town centre fashion stores in 50 days last summer.

The new store will feature the PEP&CO clothing collection as well as a range of grocery and homeware items.

Due to open in the week commencing 30 May, the store will be the brand’s first UK store with more set to follow. It will create around new 20 jobs in the town.

Tony Baker, a director of the Tin Hat Partnership which developed The Crescent Hinckley, said: “This is a very exciting addition to the development.

“It’s great to be able to boast a UK first and the team behind GHM! are very confident that this is going to be a big success as they have been looking at Hinckley for some time.”

The launch of GHM! will follow openings at The Crescent by Cineworld, Sainsbury’s, Costa, TK Maxx, Tarro Lounge, Elbow Room, Wed2B, FAB and Mobility and Lifestyle. Other brands set to open at the centre include Burger King, Prezzo, Poundland and Rossini.