Victoria’s Secret has announced that singer/songwriter Camila Cabello is to star in its first bilingual campaign which will promote its Bombshell fragrance. In a statement, Victoria’s... View Article
Lalique has signed a worldwide perfume licensing agreement in which it will exclusively create and distribute a collection of fragrances for the Superdry fashion brand. In... View Article
The Perfume Shop has said it sold 1.9 million bottles of scent in the month leading up to Christmas. It has also revealed its biggest-selling scents... View Article
Guerlain is to launch its first pop-up store in the UK at London’s Covent Garden as it looks to celebrate the launch of its new high... View Article
The Perfume Shop has seen online searches for men’s aftershave and cologne surge by 115% month-on-month, according to Google searches. Interest in men’s grooming and skincare... View Article
LVMH has announced that Parfums Christian Dior has appointed Francis Kurkdjian as perfume creation director. Following the appointment, Kurkdjian will remain as artistic director of Maison... View Article
The Fragrance Shop has reached a milestone 200 stores after seeing exponential sales growth online and in-store during the last eighteen months. Following the opening of... View Article
Natura & Co’s new venture capital fund Fable Investments has invested in Lyn Harris’s Perfumer H. In a statement, Natura said Fable had been created to... View Article
Experimental Perfume Club has opened its first ever ‘lab-boutique’ at 53 Monmouth Street in London’s Seven Dials shopping district. Spanning 550 square feet, the space serves... View Article
Infra Apparel Group has teamed up with Perfumarie, the brand incubator for sensory companies from around the world, to create a new joint venture to expand... View Article
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