The Perfume Shop enjoys strongest ever Father’s Day sales
June 22, 2022 11:59 amThe Perfume Shop has celebrated its strongest ever Father’s Day trading period when sales of men’s fragrances rose by 5% on 2019 in the two weeks... View Article
Tag Archive: perfume
Victoria’s Secret reveals Camila Cabello as newest star of Bombshell fragrance
April 27, 2022 8:28 amVictoria’s Secret has announced that singer/songwriter Camila Cabello is to star in its first bilingual campaign which will promote its Bombshell fragrance. In a statement, Victoria’s... View Article
Lalique to create fragrances for Superdry
April 13, 2022 8:25 amLalique has signed a worldwide perfume licensing agreement in which it will exclusively create and distribute a collection of fragrances for the Superdry fashion brand. In... View Article
The Perfume Shop reports strong sales in run-up to Christmas
January 4, 2022 8:04 amThe Perfume Shop has said it sold 1.9 million bottles of scent in the month leading up to Christmas. It has also revealed its biggest-selling scents... View Article
Guerlain to open first UK pop-up
November 10, 2021 8:18 amGuerlain is to launch its first pop-up store in the UK at London’s Covent Garden as it looks to celebrate the launch of its new high... View Article
The Perfume Shop reports surge in searches for men’s scents
October 18, 2021 10:52 amThe Perfume Shop has seen online searches for men’s aftershave and cologne surge by 115% month-on-month, according to Google searches. Interest in men’s grooming and skincare... View Article
Parfums Christian Dior appoints Francis Kurkdjian as perfume creation director
October 11, 2021 8:01 amLVMH has announced that Parfums Christian Dior has appointed Francis Kurkdjian as perfume creation director. Following the appointment, Kurkdjian will remain as artistic director of Maison... View Article
The Fragrance Shop surpasses 200th store milestone
July 30, 2021 7:53 amThe Fragrance Shop has reached a milestone 200 stores after seeing exponential sales growth online and in-store during the last eighteen months. Following the opening of... View Article
Natura & Co’s new VC fund invests in Perfumer H
June 1, 2021 7:55 amNatura & Co’s new venture capital fund Fable Investments has invested in Lyn Harris’s Perfumer H. In a statement, Natura said Fable had been created to... View Article
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