Guerlain to open first UK pop-up
Guerlain is to launch its first pop-up store in the UK at London’s Covent Garden as it looks to celebrate the launch of its new high perfumery collection L’Art & La Matiere.
Due to open on 20 November, the 130 square metre space at the Royal Opera House Arcade will run until March and will enable shoppers to discover Guerlain‘s range of high perfumery and cosmetics.
The pop-up will feature a luxurious sleek design, decorated with natural white marble, veneer wood and touch of gold. Visitors will be able to view the collections as part of an immersive experience and products will include a number of exclusive “exceptional creations” that have been crafted in collaboration with artists and in limited editions.
In addition, the space will offer a private mini masterclass area and a VIP consultation room which will provide a range of bespoke services. Visitors will also be able to book exclusive fragrance services and bespoke appointments online.
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