Victoria’s Secret reveals Camila Cabello as newest star of Bombshell fragrance

Victoria’s Secret has announced that singer/songwriter Camila Cabello is to star in its first bilingual campaign which will promote its Bombshell fragrance.

In a statement, Victoria’s Secret said the campaign is part of its commitment to celebrating and uplifting all women by reinforcing that “there is a Bombshell in everyone”.

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Commenting on Cabello’s performance, Raúl Martinez, chief creative director at Victoria’s Secret, said: “On set, Camila exuded a presence throughout the day that didn’t need to be directed – her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life.”

To further celebrate the Bombshell fragrance collection, Victoria’s Secret is hosting The Bombshell Gardens immersive and sensorial experience in New York from 3 to 9 May.

Situated on the city’s High Line, the pop-up will bring the fragrance to life via unique activations throughout the week such as fragrance bars, peony adorned installations and personalisation stations. Visitors will also get the the chance to meet Victoria’s Secret’s Bombshell perfumer, Adriana Medina.

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