The Perfume Shop reports surge in searches for men’s scents
The Perfume Shop has seen online searches for men’s aftershave and cologne surge by 115% month-on-month, according to Google searches.
Interest in men’s grooming and skincare products has also increased.
The retailer is now predicting that this Christmas will be busier than ever for sales of men’s gifting products following last year’s festive season when ‘For Men’ gifting sales reached their highest point in five years.
Cathy Newman, The Perfume Shop’s marketing and customer experience director, said: “It’s great to see a rise in interest in men’s fragrances. From best-selling classics that always fly off the shelves to new launches that we know our customers love to snap up, there are hundreds of men’s fragrances to discover at The Perfume Shop, particularly in the run-up to Christmas.”
