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Penhaligon’s makes Welsh debut at St David’s

Luxury perfume house Penhaligon’s has opened its first store in Wales at St David’s Cardiff. Spanning 420 square feet, the shop is situated on The Hayes,… View Article

HEALTH & BEAUTY

Penhaligon’s makes Welsh debut at St David’s

Luxury perfume house Penhaligon’s has opened its first store in Wales at St David’s Cardiff.

Spanning 420 square feet, the shop is situated on The Hayes, St David’s premium retail and leisure mall.

The bespoke interior features a fragrance sommelier bar and an engraving station for a fully customisable experience. Visitors will also be able to top up their existing Penhaligon’s bottles through the store’s Re-Use & Make New service, and discover new fragrances at The Olfactorium, an interactive profiling experience.

In addition, the space incorporates integrated online features such as the ‘Magic Monocle’ where visitors can browse Penhaligon’s full range, test products, and create their own wish-lists.

Speaking on behalf of the St David’s partnership, Nik Porter, head of retail brand account management, at Landsec, said: “We know that brands like Penhaligon’s are investing in prime, city centre retail spaces which drive footfall and enable in-person customer service, whilst also supporting online channels. Destinations like St David’s are therefore becoming increasingly relevant and offer guests the chance to experience the very best retail has to offer.”

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