White Pine selects Seven Dials for London flagship
White Pine, the Scandinavian lifestyle store, deli and café, has selected Seven Dials for the launch of a London flagship store.
Due to open later this month, the 1,200 square foot shop on Earlham Street will stock a range of Scandi-inspired home living products, cosmetics, plants, books and deli items. In addition, the store’s café will offer customers a vegan menu of juices, shakes, coffee, tea, smoothie bowls, rye bread sandwiches and healthy treats.
The move forms part of the brand’s expansion plans following the opening of a shop in Fitzrovia in 2018.
Sebastian Doehring, director at White Pine, said: “We are so pleased to be opening our second flagship within the heart of Seven Dials amongst a hub of so many other likeminded independent retailers and hospitality operators. Seven Dials has long been a target destination for White Pine, with the destination’s commitment to sustainability aligning well with our own brand ethos. We can’t wait to open our doors here, bringing everything White Pine is about to a new breed of conscious consumer.”
Other recent additions to Seven Dials include modern wellness apothecary Anatomē, lifestyle brand Tihara Smith and a debut London store for Cow Vintage.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “To have signed yet another independent, curated lifestyle brand with a retail and café offer as part of our portfolio is testament to Seven Dials’ credentials as an innovative and creative location in London’s West End. Sitting comfortably alongside the likes of the recently launched antaomē and Experimental Perfume Club stores White Pine, with their whole-hearted commitment to sustainability, aligns seamlessly with Seven Dials as a destination.”
