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The Ragged Priest opens flagship store at Seven Dials

Fashion brand The Ragged Priest has opened a new flagship store in London’s Seven Dials shopping district. Situated at 45 Neal Street, the 975 square foot space… View Article

FASHION

The Ragged Priest opens flagship store at Seven Dials

Fashion brand The Ragged Priest has opened a new flagship store in London’s Seven Dials shopping district.

Situated at 45 Neal Street, the 975 square foot space is set over two floors and is the brand’s largest location to date.

The shop has been created with the use of salvaged and recycled materials, including a 200-year-old church floor and reimagined Eko-ply fixtures made from recycled plastic.

It includes a dedicated denim floor featuring The Ragged Priest’s signature selection of clothing with rip and repair details and directional prints. It also stocks the brand’s trademark grunge-inspired clothing for men and women, as well as a range of accessories.

James Cutmore, founder and chief executive at The Ragged Priest, said: “The opening of our new Seven Dials flagship store is a pivotal moment for us. As champions of subculture and self-expression, sustaining a foothold in vibrant, central London is crucial, and Seven Dials provides the ideal location from which to deliver our statement offering to both new and returning customers. The new bigger, brighter store includes a dedicated denim design floor unique to The Ragged Priest. It provides a one-of-a-kind experience in a one-of-a-kind destination!”

The opening follows the recent launch of sustainable fashion brand Dai and the arrival of art and lifestyle brand Adorn the Common on Seven Dials’ Monmouth Street.

Samantha Bain-Mollison, retail director at Shaftesbury, added: “The Ragged Priest is a great independent brand to have joined Seven Dials and is credit to the authentic and eclectic style found throughout the destination. Their selection of Neal Street as a flagship location is preceded by similar decisions from other unique retailers such as Lids, Route One and Good, establishing the community as a premium destination for flagship stores.”

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