The Hook selects Seven Dials for London flagship
Art retail concept The Hook has signed to open its first central London showroom at Seven Dials.
The experiential gallery is to launch a 1,588 square foot space at 37a Neal Street next month. In addition to selling art, the space will play host to a range of workshops, exhibits and events.
Founded in 2021, The Hook offers an edited selection of artwork across a variety of styles and subjects from both emerging and established artists. Visitors will benefit from a wide range of support and all artwork will come hand-framed and ready to hang in high quality bespoke frames.
Brooke Freeman, founder of The Hook, said: “Our upcoming launch in Seven Dials is a big moment for us, we are incredibly excited to open our doors to our first central London location. We are committed to making collecting art welcoming and fun, and the community is central to this.
“With approachability and selection at the forefront of our ethos, it was important for us to find a destination which reflected these values. Seven Dials is the ideal creative hub and the unique Neal Street location, surrounded by many other authentic brands, is the perfect location for our customers to experience our space.”
The Hook will part of a creative art community at Seven Dials that includes the likes of Lumas Gallery, Unit X and the recently opened Adorn the Common.
Samantha Bain-Mollison, retail director at Shaftesbury, added, “Seven Dials is a creative community, and we are pleased to be welcoming The Hook and its unique approach to art discovery later this year, adding to our independent and authentic line-up. Their store concept will provide an experiential element for our visitors to explore and discover all that Seven Dials has to offer.”