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Stetson chooses Seven Dials for first UK flagship

Heritage hat brand Stetson has chosen London’s Seven Dials as the location for its first UK flagship store. Located at 58 Neal Street, the new 1,165… View Article

FASHION

Stetson chooses Seven Dials for first UK flagship

Heritage hat brand Stetson has chosen London’s Seven Dials as the location for its first UK flagship store.

Located at 58 Neal Street, the new 1,165 square foot space will sell a range of the  brand’s signature styles including authentic Western wear, country-style outdoor fashion, timeless classics and modern streetwear.

The opening will mark a key step in the brand’s expansion.

Sebastian Boekholt, managing director FWS/Stetson Europe, said: “We have been on the hunt for the perfect location to launch our debut UK flagship store, and Seven Dials, with its multi-generational clientele and strong line-up of unique, independent brands, is exactly what we’ve been looking for. We are so excited to physically enter the UK market with our first bricks-and-mortar store and deliver everything Stetson stands for to a new and highly engaged audience.”

The news follows recent openings by outdoor clothing retailer Meander Apparel and contemporary womenswear brand Rakha at Seven Dials.

Samantha Bain-Mollison, retail director at Shaftesbury, added: “Stetson’s debut UK flagship store will add yet another facet to Seven Dials’ strong retail line-up. The fiercely independent brand will sit comfortably alongside likeminded pioneering retailers; Vintage Threads, Route One and the recently opened Absence of Colour, all of which have launched their London flagship stores in the neighbourhood. We’re delighted to celebrate the new year with the signing of Stetson and its introduction into our community.”

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