Søstrene Grene announces opening day for first central London store
Danish homewares brand Søstrene Grene has announced that its first central London store will open on 1 December.
The flagship shop on Tottenham Court Road will be hosting a festive-themed grand opening where the first 150 customers will receive a voucher for a free large, tufted rug and an exclusive canvas goodie bag filled with a selection of Søstrene Grene products.
The opening forms part of Søstrene Grene’s continued expansion throughout the UK. The new flagship location will be the retailer’s largest UK store and the first to feature the brand’s ‘experience room’ concept where customers can interact with changing seasonal displays.
Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: “We are delighted to announce the launch of our first central London store on Tottenham Court Road. This is a landmark opening for the business and we couldn’t be more excited to be expanding the world of Søstrene Grene across the UK.”
