Skims opens first UK flagship on London’s Regent Street
Kim Kardashian’s Skims has opened its first standalone UK flagship on London’s Regent Street as it accelerates its international expansion.
Spanning 12,000 square feet, the store is also the brand’s biggest retail location in Europe.
Subscribe to TRBDesigned by Rafael de Cárdenas, the space on a prominent corner site combines Skims’ signature retail design with its most expansive product offering in the UK.
Visitors to the store are met by a “monumental” Vanessa Beecroft sculpture before moving through interconnected open-plan spaces, featuring curved forms, tactile materials, and immersive product displays.
Kardashian, who is chief creative officer of Skims, said: “London has always been one of the most inspiring fashion cities in the world to me, so opening our first UK flagship on Regent Street feels especially exciting. I’m so proud of the space we’ve created and can’t wait for our customers to experience it.”
The store offers the brand’s signature collections and seasonal launches across underwear, shapewear, loungewear, menswear, accessories, and Nike.
Jens Grede, co-founder and chief executive of Skims, said: “Our flagship stores play an important role in how customers experience Skims beyond the product.
“Opening on Regent Street is a significant milestone for the brand and reflects our continued investment in creating immersive retail destinations in the world’s leading shopping cities.”
Skims is also opening a new Dubai Mall flagship this week and has recently announced the launch of the brand in India, where its first stores are planned for Delhi and Mumbai.
