ProCook hires chief marketing officer
Kitchenware brand ProCook has appointed Angela Porter as chief marketing officer as it looks ahead to future growth.
Possessing over 15 years experience at senior level in the consumer, retail and ecommerce sectors, Porter was previously brand marketing director at GVC Ladbrokes Coral where she was credited with re-defining the customer purpose and brand positioning.
Prior to that, she was marketing director at Dunelm and earlier in her career held several senior brand and marketing positions at Tesco and Vodafone.
ProCook chief executive and founder Daniel O’Neill said: “As the business continues to grow, we’ve reached a point where we will benefit immensely from bringing in an experienced CMO who can help drive us forward to new highs.
“It’s easy to understand why Angela has had the success in her career to date – she’s a very dynamic personality, passionate about customers and someone I’m really looking forward to working with.”
Earlier this month, ProCook announced that its sales had increased to £69.2 million in the 52 weeks to 3 April from £53.4 million in the prior year.
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