ProCook unveils new store concept in Birmingham
ProCook has opened a new concept store at Birmingham Bullring.
The shop is the kitchenware brand’s third location in Birmingham and its first in the city centre following openings in Solihull and Merry Hill last year.
ProCook is currently working to grow its presence in key retail destinations, including some of the UK’s busiest shopping centres, with four more new-format stores scheduled to open before Christmas. The retailer currently has 70 shops across the UK and is aiming to reach 100 in the medium term.
The new format aims to provides an inspirational and premium experience with improved product category zoning and new product demo areas as ProCook looks to showcase more of its growing ranges.
Subscribe to TRBLee Tappenden, chief executive of ProCook, said: “We’re proud to be opening our first Birmingham city centre store and debuting our brand-new design concept here.
“The Bullring is one of the UK’s most iconic retail destinations and Birmingham itself is such a vibrant, food-loving city – as a high footfall destination, it’s the perfect place to showcase where ProCook is heading next.
“This launch marks an exciting step forward for the brand as we continue to evolve our stores to make shopping for kitchenware easier, more inspiring, and more enjoyable than ever before.”
