ProCook to open five new stores ahead of Christmas
ProCook is to open five new stores ahead of its busy Christmas trading period.
Launching in October and November, the new sites will be situated in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne and will increase the kitchenware retailer’s portfolio to 75 stores across the UK.
Subscribe to TRBProCook has already opened stores in Southampton, Hereford, Reading, Cotswolds Designer Outlet and Chichester in its current financial year as it works towards its medium-term target of 100 shops nationwide.
Since setting out its estate expansion strategy in June 2024, ProCook will have opened 22 stores and invested £7 million to grow its presence in prime retail locations.
Most of the new locations are larger format stores, giving customers more space to explore ProCook’s expanding range, including its growing selection of small kitchen appliances. The Birmingham Bullring store will also introduce a refreshed store format.
Lee Tappenden, ProCook chief executive, said: “The five new additions to our store estate mark further strong progress and momentum towards our 100 stores ambition.
“With each new location, we’re not only expanding our footprint but also bringing the ProCook experience to more customers in some of the UK’s busiest shopping destinations.
“Our investment in our store estate reflects our confidence in physical retail and its role in showcasing our growing range – including our newest electrical products – in an engaging way.
“We’re excited to build on this momentum as we head into the key Christmas trading period and beyond into 2026.”
ProCook was selected as Customer Service Team of the Year at The People in Retail Awards on 24 September 2025.
