ProCook launches trade division
The ProCook kitchenware brand is opening a trade division as it looks to meet growing demand from businesses.
The company said the move will give trade customers access to its complete kitchen and dining range.
Subscribe to TRBLee Tappenden, chief executive at ProCook, said: “Increasingly businesses come to us looking for a complete kitchen and dining offer they can rely on, particularly across residential and hospitality settings. We’re building on that demand and making it easier for businesses to partner with us.”
To support the next phase of growth, ProCook has appointed Sally Fielding as head of trade. She has been working as head of sales at Garden Trading for the last five years and has previously worked with the Giftware Association, Posh Paws, Nigella Lawson, and Orla Kiely.
Fielding said: “I’m delighted to have joined ProCook to head up its new trade channel. There are so many fantastic products that I know will be a great success – I look forward to sharing the range with our partners.”
