Dreams appoints director of people
Dreams has recruited Gemma Saunders as its new director of people.
Saunders joined the business last month from TUI where she worked for over ten years.
Most recently, she served as the company’s head of people services and reward, overseeing the people agenda for TUI’s UK & Ireland business. Over her 20 year HR career, she has also worked with Sainsbury’s, Carphone Warehouse and GLH Hotels.
In her new position, she will lead Dreams’ people strategy for its 2,500 colleagues who work across its head office and bed factory in the Midlands, as well as its 12 distribution centres and 220 stores across the UK.
Jonathan Hirst, chief executive of Dreams, said: “I’m delighted to welcome Gemma to the team. She brings an impressive track record of leading people strategies across complex, consumer-led organisations, and a clear passion for building inclusive and high-performing cultures.
Subscribe to TRB“Our colleagues are our best asset and how we deliver brilliant products and service for our customers. Gemma’s experience and energy will be invaluable for this phase of growth.”
Saunders said: “Retail has always been my passion, so joining Dreams, a well loved brand with a strong reputation and a great culture, was an opportunity I grabbed with both hands.
“I’m excited to drive forward Dream’s people’ agenda, further nurturing our talent and culture to deliver our business goals.”




