Dreams makes two new senior hires
Dreams has made two new senior hires with the appointment of Emma Long as chief customer officer and Shelly Dickinson as its first head of people.
With over 25 years’ experience in the retail sector, Long (pictured) has joined Dreams from furniture retailer DFS where she spent the last five years working at executive level. Whilst there, she headed up the Dwell retail business function as both chief operating officer and retail director, before leading DFS’s customer transformation strategy as customer change director. She has also previously worked with Dixons Carphone.
Subscribe to TRBIn her new role at Dreams, she will be responsible for the retail and customer service teams.
Meanwhile Shelly Dickinson will be head up Dreams’ people-first strategy in the newly created role of head of people. Having worked for 15 years in HR positions within the retail sector, including at Tesco, her most recent role was and head of people at McColl’s where she developed and delivered a strategic people plan for 16,000 staff members.
Jonathan Hirst, Dreams chief executive, said: “I’m delighted to welcome both Emma and Shelly on board at Dreams. Both will be great additions to our executive team. Emma will play an important role in maintaining Dreams’ relentless focus on our customers, drawing on her wealth of experience from some of the country’s biggest retailers.
“Dreams also wouldn’t be the business it is without our colleagues, which is why we’ve introduced our first head of people role. Shelly’s depth of experience in delivering successful people strategies for retail businesses will be invaluable, and we look forward to welcoming her and the ideas that she’ll bring to Dreams.”
