The Perfume Shop revamps loyalty programme for six million members
The Perfume Shop has revamped its long running loyalty programme as it looks to make rewards simpler, more valuable, and easier for customers to enjoy.
Relaunched as The Perfume Club, the new offering will focus on the benefits customers value most. These will include points earned on purchases that can be redeemed on future perfume buys and weekly rotating perks such as brand offers, competitions, and special promotions. Customers will also be offered early access to launches, promotions, and in-store events.
The Perfume Shop said the scheme had been refreshed due to customer expectations shifting with shoppers now wanting a stronger focus on “simplicity, value and meaningful rewards”.
Subscribe to TRBIt also said the update will help it to build more long term relationships with customers and gain insights and data to better understand how people shop for perfume.
Thea Wilson, head of customer at The Perfume Shop said: “Over the past 14 years our loyalty programme has grown to include a breadth of benefits for our perfume fans. But customer expectations have changed. People want simplicity, clear value, and rewards that feel worth it every time they shop.
“The Perfume Club is designed to do exactly that. We have listened closely to our customers and focused on what matters most to them, especially member pricing and exclusive access.
“This next chapter is about making our community feel part of something special while giving them more reasons to shop their favourite perfumes with us.”
