The Perfume Shop sells 320,000 bottles of scent in run-up to Mother’s Day
The Perfume Shop has reported strong sales in the run-up to Mother’s Day, with 320,503 bottles sold between 22 February and 15 March.
The retailer’s data shows that customers gravitated towards new and trending perfumes, which saw a 78% uplift in the period. Gift sets were also popular with sales growing by 7%.
Subscribe to TRBThe Perfume Shop said promotions played a key role in driving demand, particularly on Monday 9 March, which was its busiest sales day online.
Karen Harris, customer director at The Perfume Shop, said: “This year we’ve seen customers embracing everything from timeless classics to exciting new scents, proving that a carefully chosen perfume can create memories long after the day itself.
“Our engraving and ribbon services have added that extra personal touch, turning every bottle into a gift that feels truly one of a kind. It’s been wonderful to see so many special moments created with a little perfume magic.”
The Perfume Shop’s ten bestselling perfumes for Mother’s Day were:
- Dior Miss Dior Eau de Parfum
- Yves Saint Laurent Libre Berry Crush Eau de Parfum
- Carolina Herrera Good Girl Jasmine Absolute Eau de Parfum
- Lancôme La Vie Est Belle Eau de Parfum
- Marc Jacobs Daisy Eau de Toilette
- Mugler Alien Pulp Eau de Parfum
- Chanel Coco Mademoiselle Eau de Parfum
- Armani Power of You Eau de Parfum
- Gucci Flora Gorgeous Magnolia Eau de Parfum
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Prada Paradoxe Eau de Parfum
