Hugo Boss and The Perfume Shop Partner for Men’s Mental Health Month
In the lead up to Men’s Mental Health Month, The Perfume Shop, will partner with Hugo Boss and charity ANDYSMANCLUB, as part of a ‘Don’t Bottle it Up campaign’, to encourage men to really take the time to talk.
From Sunday 29th October – Sunday 5th November, The Perfume Shop have partnered with the charity ANDYSMANCLUB, a men’s suicide prevention charity that aims to eliminate the stigma surrounding mental health and create a judgment-free, confidential space where men can be open about the storms in their lives.
The Perfume Shop reported that as scent has emotive power, it can increase our confidence to take on the day and it’s an important step in our self-care routine. Fragrance is a product we know has a common ground to help spark bigger conversation, something that ANDYSMANCLUB, helps facilitate with free support groups over a brew and a biscuit.
During the campaign period, £1 per bottle of Hugo Boss Bottled sold in The Perfume Shop stores and online will be donated to the charity during the campaign period. The Perfume Shop will also be holding a brand event with Hugo Boss and ANDYSMANCLUB taking place on Sunday 29th October at Cheshire Oaks shopping centre – offering customers a brew and a biscuit, while they have a chat with ANDYSMANCLUB and explore Hugo Boss fragrances.
Gill Smith, Managing Director from The Perfume Shop said “Alongside the Hugo Boss brand who recently launched a new era of what being a boss stands for, we’re proud to partner with ANDYSMANCLUB on this initiative. As a business we want to ensure we can help support where needed with the struggles the modern-day man can face when it comes to mental health and also encourage our male customers to take the time to look after themselves. 40% of our customers are male, so we wanted to create a campaign that could resonate with them.
We hope to continue working with partners such as ANDYSMANCLUB as subject matters such as this are extremely important to us.”
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