John Lewis launches Christmas Shop after online festive searches reached record high in August
John Lewis has launched its online Christmas Shop after seeing online searches for Christmas products coming in at double last year’s record high. The department store said customers seem to be planning to make Christmas extra special this year.
The most searched for products on the retailer’s website include Christmas trees, lights and wreaths. In addition, searches for ‘Christmas’ on the Waitrose supermarket site have been 64% higher than last year with the most searched for products including turkey, mince pies and Christmas pudding.
Christmas buyers at John Lewis are predicting that over-sized and unusual room decorations will be particularly popular in 2021 as customers look for more unique decorating pieces for their home. This year, the retailer has introduced a glitter whale party piece complete with feather water spray, which it said should bring a smile to all the family.
Jason Billings-Cray, John Lewis Christmas buyer, added: “Small and intimate was the order for 2020 and there was no lack of wonder as our customers ensured it would be a magical day whatever their circumstance. But, with changes afoot we know many will be hoping to have a full house filled with familiar faces and enjoy the Christmas traditions we may have missed out on last year. We expect that our customers will be embracing some of the community spirit of last year by decorating their doorsteps to provide fun for the family and the neighbours.”
The retailer will be going “bigger and better” in its shops this year with some stores featuring a new Christmas Emporium that will offer personalised gifting experiences, festive workshops and a range of fun activities for families.
